On their sixth album, the band set about revolutionising modern pop music, with frontman Jonathan Higgs abandoning his own brain and letting technology do at least some of the thinking: creating an A.I. programme and feeding it selected information – the entire LinkedIn Ts&Cs, the epic poem Beowulf, 400,000 4Chan posts and Confucius’s teachings – into A.I. automation processes and using its responses as a basis for the record’s lyrics, song titles and artwork creation.
Having finished their fifth album RE-ANIMATOR in 2020 just as the pandemic closed in, there was an inescapable anti-climax when it became clear the band couldn’t have the closeness and closure that comes with playing an album’s songs live. They needed, says bassist Jeremy Pritchard, something to push them through that dispiriting lull; ‘Raw Data Feel’ was the “fulcrum”.
Produced by guitarist Alex Robertshaw and production partner Tom Fuller, ‘Raw Data Feel’ reflects an attempt to make it “straight from the heart, rather than the ego,” as drummer Michael Spearman says. “The humans are getting information back, deciding what has feeling and what doesn’t,” adds Alex. Trying it again, trying it another way, Everything Everything are back out there again, remodelling the old worlds, finding new ones to explore.
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